To launch npower’s energy efficiency drive we partnered with national treasures Wallace and Gromit.

They launched the brand’s new smart meter to help people keep an eye on their energy usage.

As part of the campaign we did a series of ideants sponsoring the weather. We launched our own npower character that was voiced by non other than Jodie Whittaker (before she was famous).

The success of the campaign then led to npower and Wallace & Gromit fronting the campaign to host the world cup.